Friday, October 10, 2008

Byers Gets Premium - Cointreau

Bear with me as I mess around with the color scheme and layout of the blog. The graphic designer in me can't leave well enough alone - if I were my client, I'd hate me already.

On another design note, here's the latest e-vite I did for Cointreau. The Cointreau rep wouldn't stop saying the word "premium". She used it for EVERYTHING. As in, "Can we make the font smaller? Small fonts look more premium". Um, no they do NOT. They simply look SMALLER, which makes them harder to read, which is the OPPOSITE of the design objective. Now get your premium ass to Barnes & Noble and pick yourself up a thesaurus.

Maybe I'm not such a bad client after all. Plus thanks to all these design changes, my blog looks totally premium.

2 people drop some props (leave a comment here):

Daniel said...

Lol. I'm a designer too and I run into this a lot with my clients. I've learned that when they want something that looks classy, what they really want is for me to imitate Apple. White backgrounds, clean, small Helvetica-ish fonts, preferably in a shade of gray (NOT black!). And that little reflection trick that you used in this one.

Bill said...

How I loathe "design". Almost as much as "clients". Not good, as I am a Designer with Clients.